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The 3 SEO/SEM Conference Personas

I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker, usability principles are applicable to these conferences. Which usability principle, you might ask? Before usability professionals create an information architecture and corresponding interfaces, they must identify and address various personas or profiles. The primary persona [...] ....

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URL : http://feeds.searchengineland.com/~r/searchengineland/~3/k-plf2y9VrQ/the-3-seosem-conference-persona
Date : 2009-07-03 13:14:37
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Author : Search Engine Land

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers.
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