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comScore Announces Availability of Media Metrix 360 Reporting Methodology for Markets in Asia-Pacific Region

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the Media Metrix 360 unified digital audience measurement solution in the Asia-Pacific region. The new service combines comScore’s proprietary Internet user panel, which measures people’s online behavior from home and work computers, with Web analytics data obtained from site server data to provide a harmonized approach to audience measurement and a uniquely comprehensive measure of Internet usage, including traffic from Internet cafes and mobile devices, which are both significant drivers of Web usage in this region. [...]
URL : http://feedproxy.google.com/~r/comscore/~3/pA0p5gnSeIY/comScore_Announces_Media_Metrix_360_Reporting
Date : 2010-02-18 03:23:03
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Author : comScore

comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.
http://www.comscore.com/

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