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Introducing the new DoubleClick for Publishers

You may have read previous posts on this blog about Google's ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they've sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks. If you do a lot of direct media sales and ad network management today, you may already be using an ad server or have investigated using one. Google offers two ad serving products for publishers - Google Ad Manager, for growing publishers, and DoubleClick's DART for Publishers (DFP), for large media companies with complex needs. Since Google's acquisition of DoubleClick in March of 2008, we've been working to leverage the combined knowledge of our companies and the combined strengths of our product suite to develop an even more effective solution for ad serving and management. Today we announced the ne [...]
URL : http://feedproxy.google.com/~r/blogspot/tuAm/~3/NdOGpaniu5Q/introducing-new-doubleclick-for.html
Date : 2010-02-22 09:43:00
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Author : Inside AdSense

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