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comScore Audience Advantage? for CPG Helps Improve Digital Advertising Effectiveness and Efficiency for Consumer Packaged Goods Advertisers

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage™ platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company and Alberto Culver, reach their desired audiences across Microsoft’s online properties, such as MSN and Windows Live. As the inaugural comScore Audience Advantage partner for the CPG industry, Microsoft will use the platform for anonymous audience modeling and reporting to improve the effectiveness of ad delivery for its customers. [...]
URL : http://feedproxy.google.com/~r/comscore/~3/0anKX6-5IPw/comScore_Audience_Advantage_for_CPG_Helps_Imp
Date : 2010-02-25 15:16:21
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Author : comScore

comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.
http://www.comscore.com/

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