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comScore Submits Proposal to Begin Auditing Process with CESP in France

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has submitted a proposal to the Centre d’Etude des Supports de Publicite (CESP) to begin the auditing of its audience measurement methodology in order to provide greater transparency to the digital media industry in France. The audit, which is similar to processes already in place for comScore by the Media Research Council (MRC) in the U.S. and Audit Bureau of Circulation electronic (ABCe) in the U.K., will review comScore’s Unified Digital Measurement offering as it is introduced to the French marketplace. [...]
URL : http://feedproxy.google.com/~r/comscore/~3/8h_TWTVKv90/comScore_Submits_Proposal_to_Begin_Auditing_P
Date : 2010-02-26 12:35:10
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Author : comScore

comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.
http://www.comscore.com/

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