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Knol: The State of Play

Knol is a Google service that allows anyone to publish an article about almost anything.

When Google’s VP of Engineering, Udi Manber, announced Knol in December 2007 it was widely regarded as a “Wikipedia killer”. If Knol’s users could replicate the success of Wikipedia, the pundits proclaimed, then Google would gain an enormous commercial benefit. No longer would users leave the Google’s search results to find their answers at Wikipedia; they would go to Knol instead.

Google, meanwhile, was promoting Knol as a place for named authors to write authoritative articles to share “units of knowledge”, or knols.

Google’s announcement was accompanied by a sample Knol page, an article about insomnia by Rachel Manber (Udi Manber’s wife) who is an insomnia specialist from Stanford University. The article was comprehensive, carefully-written, well-illustrated, neatly [...]
URL : http://blogoscoped.com/archive/2010-03-03-n10.html
Date : 2010-03-03 12:32:04
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Author : Google Blogoscoped

Covers news from Google, the search engine world and related topics.
http://blogoscoped.com/

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