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Right on Target

Case Study: Affiliate marketer profits by fully leveraging the targeting tools of Sponsored Search

Self-proclaimed “retired computer geek” Don Tuttle is a man who’s always tried to stay ahead of the curve when it comes to making money online. His current line of work, commonly known as affiliate marketing, involves using search advertising to send traffic to third-party companies, and when a sale is made, Tuttle gets a commission.

To do this, Tuttle uses all of the popular paid search providers, but he identifies Yahoo! Search Marketing as his favorite, primarily due to its powerful and more extensive targeting capabilities, and to the high quality of customer support. In a business where having access to key information about users—and then using it to reach the right prospects with the right message—is essential to making a profit, Tuttle shows that being bigger is not always better [...]
URL : http://www.ysmblog.com/blog/2010/03/08/right-on-target/
Date : 2010-03-08 18:15:00
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Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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