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Migrating to a New Domain and URL Structure ? My Results and Learning?s

Recently the company I worked for made a big decision to rebrand and with it came the dreaded domain name change. We are also having a new website being built so another SEO favourite URL’s. This article will share my leanings from my sleepless nights and epic amount of research into making sure it didn’t go wrong.

After my research I decided to not listen to what I read and decided to change our domain name and page paths all in one hit. I bet you’re thinking “That’s suicide”, well yes but my results further on may surprise some.

Post Migration Preparation

I know of all too many bad experiences of this, from things like pages dropping forever to massive Google penalties for doing it wrong, which is why the prep work into this was huge. Just from my research I was getting worried about the task at hand. On our website we have over 70,000 URL’s. There were also a lot of rule sets for the different types of url paths our development team c [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/g8KOEVH2EjA/
Date : 2010-03-09 15:03:22
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Author : Search Engine Journal

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