SEO light

Ode to AdWords

[From time to time we invite guests to blog about initiatives of interest, and are very pleased to have Allison Schwam, Senior Search Analyst at Backcountry, join us here. -Ed.]When you don’t have to sacrifice your love of the outdoors for your career or vice versa, it’s something special. In fact, my love of both skiing and marketing has grown dramatically since I took my job at Backcountry. Getting to work with Google, specifically managing our AdWords account, is an online marketing geek’s dream come true. Combine that with every skier’s dream of Utah powder, and life is good.Day traders wake up every morning to check their portfolio — I get up and check my AdWords accounts. Backcountry sells gear and equipment for the outdoor enthusiast from ski boots to tents, and we sell all of it online. My job is to drive valuable, qualified traffic 365 days a year to Backcountry using AdWords. The AdWords platform lets me manage hundreds of campaigns and hundreds of thousands of keywords with relative e [...]
URL : http://feedproxy.google.com/~r/blogspot/MKuf/~3/KbWLo_lHmrA/ode-to-adwords.html
Date : 2010-03-09 10:37:00
=> Read the news.

Author : Google blog

Official Google Blog. Insights from googlers into their products, technology, and the Google culture.
http://googleblog.blogspot.com/

Hot related news ! (By date)

Jun 03, 2011 - New My Client Center feature provides easier account management across agencies

Jun 02, 2011 - 5 New AdWords Campaign Experiments Demo Videos

Jun 02, 2011 - Facebook Marketing: No Search Intent? No Problem

Jun 02, 2011 - Rapportive: Robust Social Profiles in your Gmail

Jun 02, 2011 - Google Eliminates Checkout Badge From SERPs