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PPC: Why You Need To Pay For Your Brand Terms

When it comes to developing an effective PPC strategy, it is important to include branded terms. However, many marketers are opposed to doing so. This is a mistake. Let’s take a look at why. Understanding the value In this economy where marketers need to do more with less, it is easy to understand why they might balk [...] *** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

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URL : http://feeds.searchengineland.com/~r/searchengineland/~3/7nYMUxfRAtM/ppc-why-you-need-to-pay-for-you
Date : 2010-03-10 13:00:27
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Author : Search Engine Land

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers.
http://searchengineland.com/

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