SEO light

Be ?Real? With Your�Customers

A lot of today’s top copywriters got their start in direct mail, broadcasting and catalog pieces.  Back then, the medium was strictly rooted in the “Push” era – we shovel out the content, you take it all in and buy this widget.

When the web started coming of age, people realized that they didn’t have to “take it all in” – they could comparison shop, read reviews and judge ratings.  Even in the last few years we’ve gained the ability to ask friends, groups and followers for their thoughts and recommendations over social networks and get the answers we need almost instantly wherever we are.

The “Push” Era is over.  But the Share Era is just getting started.

The question is – is your content keeping up with the times?

So many sales letters on the web are still crafted the “old fashioned way” – they assault your eyes with huge red fonts and bright yellow highlighters (all probably stemming from what some direct mail copywriter swore w [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/wF2XTx2Vw4M/
Date : 2010-03-10 15:09:15
=> Read the news.

Author : Search Engine Journal

Latest Search Engine News from the Search Engine Journal.
http://www.searchenginejournal.com

Hot related news ! (By date)

Jun 02, 2011 - Google Maps’ iFit Aims to Make Workouts Funner

Jun 02, 2011 - Facebook Marketing: No Search Intent? No Problem

Jun 01, 2011 - Goodbye Time Sorting: Twitter Gets “Most Relevant” Search Results

Jun 01, 2011 - How to Get Standardized Search Results

Jun 01, 2011 - Add +1 to help your ads stand out