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Yahoo’s March Madness hoop dreams; recession brand lessons; data’s not everything; 2010 looking up, and more

Calling all bracketologists March brings with it green beer, spring flowers and, of course, three weeks of hoops hysteria in the form of the NCAA college basketball tournament. This year’s Yahoo! Sports March Madness line-up is stronger than ever, beginning with our seasoned veteran, Tourney Pick ‘Em. The contest pits Yahoo! users against each other and the “experts,” with cash prizes of up to a million dollars on the line. Something new and cool for this year’s tournament is “Predictalot,” an experimental app from the brainiacs at Yahoo! Labs: Predictalot enables fans to make all types of prestidigitations, then assigns odds and lets users buy and sell them like stocks. Yahoo! has also created a dedicated mobile site just for your tournament picks, as well as a new we [...]
URL : http://www.ysmblog.com/blog/2010/03/10/ad-news-and-views-from-around-the-web-9/
Date : 2010-03-10 23:24:00
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Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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