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Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the release of a report entitled “How Online Advertising Works: Whither the Click in Europe?” that highlights the latent view-through impact of online advertising based on numerous advertising effectiveness studies conducted across European markets. The report, based on results from nearly 20 studies conducted by comScore in Europe, revealed that those exposed to online ad campaigns in Europe were 72 percent more likely to visit the advertiser’s website and 94 percent more likely to conduct a trademark search query on the advertiser’s brand, compared to a control group of similar Internet users who were not exposed to the campaigns. These results were observed despite minimal clicks on the ads in the various campaigns. [...]
URL : http://feedproxy.google.com/~r/comscore/~3/iNwEk_jGKf8/Whither_the_Click_comScore_Releases_European_
Date : 2010-03-11 09:16:35
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Author : comScore

comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that are occurring online.
http://www.comscore.com/

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