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Picking Wise Search�Projects

Whether you work in-house or take on several clients, there are going to be projects that make you cringe and projects that feel good to work one. A lot of this depends on the project manager and/or client.

Here are some things to look out for when deciding if a project is for you:

Enthusiasm. When a client is enthusiastic about driving traffic to their web site and all the possibilities that can occur because of that traffic, it general means that they get it. They understand not only why their web site is important but also why search marketing is important to the success of that web site. They understand that their web site is an extremely important marketing tool and a good web site can mean a successful business.

Flexibility. Here’s a huge, gigantic red flag for you – “I want to increase my organic search ranking, but I don’t want you to touch anything on my site. It’s perfect the way it is.”  Well unless you’re the best link builder out there and are tr [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/K-SBGhmojRg/
Date : 2010-03-11 14:12:02
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Author : Search Engine Journal

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