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What Should Be Included In Your Companies Social Media Policy?

It is important for every company to have a social media policy in place. Depending on the size of your company or organization, your policy may be more or less detailed.

It is amazing to think that only 1 in every 3 companies has a social media policy in place. Of course as social media becomes a main-stream marketing tactic, more and more businesses with start to see the importance of having a writing social media policy.

Overall Philosophy and Goals

It should be clear to all employees of your organization as to why your company is implementing a social media policy. It should contain messaging and an overall philosophy that is consistent with your organization culture and other policies.

Encourage Social Media Best Practices

Employees within your organization will all have different levels of experience with social media. That is why it will be important for your employees to be trained on the best practices of monitoring and engaging in social media.

URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/jUxrSHhnXLw/
Date : 2010-04-15 15:12:35
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Author : Search Engine Journal

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