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Viva World Cup! Viva Yahoo!

Yahoo! topped the FIFA World Cup online league

Goal! The comScore numbers prove what Paul the Octopus could have predicted—Yahoo! Sports World Cup was the US leader in FIFA World Cup coverage for three consecutive weeks.

The combination of great coverage, exclusive contributions from David Beckham, bloggers, Yahoo! Fantasy World Cup, special Yahoo! World Cup Toolbar, and the Yahoo! Penalty Shootout game ensured that fans could got their entire soccer fix all in one place. And did we mention David Beckham?

Several other Yahoo! properties also took the trophy in their respective categories, according to June 2010 US comScore data. To choose just three, Yahoo! Movies took over its group’s top spot for the first time and grew its audience by 11.3 percent month over month. Entertainment news is still ruled by omg! with over 25 millio [...]
URL : http://www.ysmblog.com/blog/2010/07/15/viva-world-cup-viva-yahoo/
Date : 2010-07-15 21:18:00
=> Read the news.

Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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