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How to Avoid Being Google�Slapped

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If you’re an AdWords advertiser, chances are you’ve heard the expression “Google slap.” Maybe you’ve even known someone who has been Google slapped or you’ve been Google slapped yourself.

A Google slap can mean one of two things:

Google has deemed your ad and associated landing pages of such poor quality it has significantly lowered your ad’s position in search engine results. This means you have to pay much more for your ad to appear at the position you’d like.

Google has deemed your ad and associated landing pages of such poor quality it has disabled your AdWords account.

Clearly, both of these scenarios are undesirable. So it’s up to you to make sure your pay-per-click campaign doesn’t get Google slapped in the first place.

Here are 10 ways to make sure that Google doesn’t “slap” your account:

Make sure your keywords are in your ad. If yo [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/GLxKaZK5Pwc/
Date : 2010-07-21 15:42:39
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Author : Search Engine Journal

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