Ad News and Views from Around the Web

Right Media Open; social gets “searchy;” online video’s the new deal; not so Old Spice and more

Right Media, right now If you haven’t been following the Right Media Open conference in Chicago happening now on Twitter, you should be. It’s been pretty knock-down and drag-out, with the feathers flying, to use a couple hackneyed yet appropriate turns of phrase. Among the choice tweets from our intrepid reporter:

DJakubowski asks why Google didn’t attend Search/Display panel. Do they want last click attribution model to continue?
G Fulgoni says the interactive industry has not sold itself as a branding medium.
McGrory—RM/Yahoo! extending supply side RTB beyond Yahoo! to publishers. Demand Media is in!
Mike Brunick admits that agencies have not evolved as fast as they should. “A system managing efficiency is tablestakes.”

URL : http://www.ysmblog.com/blog/2010/07/21/ad-news-and-views-from-around-the-web-26/

Date : 2010-07-21 19:59:00

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