Free Ship = Good Tip

It’s the wonder offer that works wonders for your sales

Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea to review this information periodically to help get maximum performance from your advertising.

Originally posted February 13, 2009

When I was a kid, my grandfather always used to say, “there’s no such thing as a free lunch.” He’s still right, but today the word “free” doesn’t raise as much of red flag as it did in Gramps’ day. In fact, more and more consumers are recognizing the value of free, especially when it comes to their online purchases and how they’re shipped. Because when it comes to shipping, “free” can be the key that unlocks the door between advertisers and customers.

Determ [...]
URL : http://www.ysmblog.com/blog/2010/07/26/free-ship-good-tip-2/
Date : 2010-07-26 20:00:00
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Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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