SEO light

Ad News and Views from Around the Web

Online spending up double digits; tweeting at Harvard Biz; hitting the Hispanic market; giggling for Yahoo!, and more

Online ad spending up Here’s a little silver lining for agencies and publishers: Online ad spending will see double-digit growth, reaching $61.8 billion worldwide this year and $96.8 billion in 2014, according to an eMarketer report cited by AdWeek. Hopefully that rising tide will lift all boats.

Business schools heart social media You knew it would come to this. One minute you’re tweeting just for fun about how yummy that bagel was this morning, and the next you’re running a comprehensive social media campaign that “leverages the power of peer-to-peer networks to optimize brand evangelism and foment expanded sales opportunities” for your company. Now it’s official, because B-schools like Harvard and Columbia are offering bit-ticket courses in social media marketing, according to BusinessWeek.

What’s more important? Your keywords or landing pages? Not surp [...]
URL : http://www.ysmblog.com/blog/2010/07/28/ad-news-and-views-from-around-the-web-27/
Date : 2010-07-28 23:31:00
=> Read the news.

Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

Hot related news ! (By date)

Jun 02, 2011 - Introducing schema.org: A Collaboration on Structured Data

Jun 01, 2011 - B2B Marketers: Is Your Site Immune To Penalties & Algorithmic Updates?

Jun 01, 2011 - Google +1 Button for Websites

Jun 01, 2011 - How to Get Standardized Search Results

Jun 01, 2011 - The +1 button for websites: recommend content across the web