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Building a Foundation with Strong Keywords

Go wide—with a range of specific and general words and phrases

Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea to review this information periodically to help get maximum performance from your advertising.

Originally posted February 3, 2009

[Below is an excerpt from Yahoo!’s Smart Start guide, which is packed with helpful content to assist you in making your campaigns as effective as possible. Whether you’re an expert search marketer or just starting out, the tips from Yahoo!’s “Sharon Goodsense” offer practical search marketing insights. Download Smart Start.]

Want to increase your conversion numbers? You may need to consider bidding on more specific keywords that contain things like the brands y [...]
URL : http://www.ysmblog.com/blog/2010/08/02/building-a-foundation-with-strong-keywords-2/
Date : 2010-08-02 19:18:00
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Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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