SEO light

How to Win With Your SEM Agency

Hire an agency? Take it in-house? What’s the best way to ensure a successful approach to improve the online presence of your company? These decisions can be tough, and there isn’t just one right answer. Of course, coming from an agency myself, I would love to be able to say that agency relationships are always successful. Unfortunately they aren’t. Unsuccessful engagements can happen for a number of reasons, but a good agency understands that their success relies solely on your business and website’s success.

It goes without saying that there are tons of sketchy and inept SEO/SEM agencies out there. Some rely on black hat tactics that could result in penalties down the road, some try to intimidate their clients with technical jargon in order to avoid accountability, some don’t understand your business and some simply overcharge for their services. In addition, technology and binding contracts can keep clients feeling as if they’re being held hostage by their agency.

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URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/wVn1c_rhLvc/
Date : 2010-08-03 15:53:45
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Author : Search Engine Journal

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