Ad News and Views from Around the Web

“Bing” it on; does your company suck at social media?; competitive advantage; big ideas vs. iteration and more

Bing who? Sometimes, you just have to embrace a new nickname. Pundits have dubbed the Yahoo! and Microsoft Search Alliance with various handles: “Microhoo,” “Yahoosoft,” etc. But the one that seems to stick is “Binghoo.” Writing on Adotas, Matt Lawson, director of marketing for Marin Software, invokes “Binghoo” while offering some really solid tips on how Yahoo! advertisers can prepare for the transition to Microsoft adCenter. “The Yahoo-Bing Search Alliance doesn’t have to be chore,” writes Lawson. “By making the right moves today, you’ll transition two formerly disparate paid search programs into a single streamlined one.” Amen, Matt.