A Look Ahead at the Transition to Microsoft adCenter

The latest update on the search alliance, and what advertisers will be doing once the transition window opens

As we approach the beginning of the Yahoo! Search Marketing account transitions to the Microsoft Advertising adCenter platform, we wanted to share more details on what self-service advertisers will be doing to prepare for the changes to come. Here are some things to begin thinking about:

adCenter account creation Soon, you’ll need to either create a new adCenter account, or link an existing adCenter account to your Yahoo! Search Marketing account. Later this month, advertisers will see an “adCenter” tab within their Yahoo! Search Marketing accounts. Clicking there will take you to the beginning of the account transition process, where we’ll walk you through the simple steps to create or link accounts.

Budgeting Once you create your adCenter account, it will be active and your ads will be eligible to [...]
URL : http://www.ysmblog.com/blog/2010/08/05/a-look-ahead-at-the-transition-to-microsoft-adcenter/
Date : 2010-08-06 01:36:00
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Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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