Geo vs. Geo
A mysterious stranger offers direction on geographical targeting
Editor’s Note: This is the last in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea to review this information periodically to help get maximum performance from your advertising.
Originally posted January 9, 2009
The following account is a work of fiction. It is the product of too many minutes staring at a blank page, too many Triple Mochas, or perhaps both. But the points it makes about geographical targeting are real, and should be applied to your Sponsored Search account.
The assignment came in from the blog editor: Write a post that explains the differences between the use of the geo-targeting tools in a Yahoo! Search Marketing account, and using “geo-modifi [...]
URL : http://www.ysmblog.com/blog/2010/08/09/geo-vs-geo-2/
Date : 2010-08-09 20:01:00
=> Read the news.
Author : Yahoo! Search Marketing Blog
Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog
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