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Back-to-School Ad Tips

Adjust your ads and keywords for maximum results this shopping season

It might seem like summer just started, but, as always, consumer minds soon turn to what comes next. Before you know it, summer fun ends, and kids and adults alike have to prepare to go back to school.

Back-to-school is big According to the National Retail Foundation’s 2010 Back-to-School survey, conducted by BIGresearch, the average American family is planning to increase its back-to-school spending to $606.40 this year, up from $548.72 in 2009. And, according to the survey, 30.8% of families plan to do their back-to-school shopping online this year.

The Yahoo! Buzz Index shows that searches for “back to school” and related keywords rise dramatically in July and peak in August. This is when people are most on the lookout for school supplies like textbooks, laptop computers, backpacks, uniforms, calc [...]
URL : http://www.ysmblog.com/blog/2010/08/10/back-to-school-ad-tips/
Date : 2010-08-10 21:02:00
=> Read the news.

Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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