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Google's Plans to Improve Ad Targeting

The Wall Street Journal got hold of a confidential Google document from 2008 about interest-based advertising, a feature that was released last year. In addition of providing ads that match the content of a page, Google wants to improve ad quality by creating user profiles based on the sites you've visited.Selling ads is Google's big money-maker, but the online-ad business is broadening away from Google's sweet spot, selling ads tied to the search-engine terms people use. Instead, advertisers want to target people based on more specific personal information such as hobbies, income, illnesses or circles of friends. (...) Few online companies have the potential to know as much about its users as Google. (...) Significantly, however, Google doesn't mix the separate pots of personal data. For instance, it doesn't use data gleaned from a person's Gmail account to target ads to that person elsewhere online.Google's internal document suggests that this might change. Google could use data from properties like Gmail, [...]
URL : http://googlesystem.blogspot.com/2010/08/googles-plans-to-improve-ad-targeting.html
Date : 2010-08-10 14:56:00
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Author : Google Operating System

Unofficial news and tips about Google. A blog that watches Google's latest developments and the attempts to move your operating system online.
http://googlesystem.blogspot.com/

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