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If You Care about SEO, You Need to Know about�Video

Here’s a one-question quiz to determine whether your e-business is a serious, viable enterprise:

Q: Do you have video on your website?

A: The only right answers are, “yes” or “we will soon.”

Not so long ago, videos were nice to have on a website.  They were a frill.  They were something fancy to attract a visitor, not an integral part of an e-business’ plan for effective SEO and increased conversions.  Today, video is a necessity, and e-businesses that fail to implement multimedia and to do it well will soon find themselves falling far behind competitors.

We can trace this new reality back to a decision Google made in 2007.  That was the year when the search engine giant integrated video into its universal search offering.  Since then, websites featuring video have gained a significant SEO advantage. When a company integrates relevant videos that match the content of its website, search engines find and index the video within the site’s context. Th [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/DKijQ_eQOBY/
Date : 2010-08-18 15:25:35
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Author : Search Engine Journal

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