Yahoo! Organic Search Transition to Microsoft Now Complete

What this means for you

Big news from the Yahoo! Search blog today—we’ve completed the work of transitioning certain back-end functions for Yahoo! Search over to the Microsoft platform.

So what does this mean for you? As we noted in an earlier post, if ranking well in organic search results is important to your business, here are three tips for you:

Review your organic search rankings on Yahoo! Search for the keywords that work best for you and note any differences in your rank, now that the results are being powered by Bing.

Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.

Review the Bing webmaster tools and optimize your website for the Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore.

For more on the organic search transition, see the FAQs for self-service advertisers at the Ya [...]
URL : http://www.ysmblog.com/blog/2010/08/24/yahoo-organic-search-transition-to-microsoft-now-complete/
Date : 2010-08-24 18:45:00
=> Read the news.

Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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