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The 4 Hardest Things About Conversion Optimization For Local Search

As I was perusing through some updates on twitter the other day I came across an Alan Bleiweiss article entitled CONVERSION OPTIMIZATION IS THE NEW BLACK.  Now, not only did the article have an extremely catchy and trend-a-rific title, but Alan really hit the nail on head by explaining (and I paraphrase and twist) that in the early days of SEO it was all rankings, click-through’s, and bounce rates. But, as SEO’s continue down the path of perfection the industry benchmark is becoming Conversion Optimization and everything else gets to stand on the 2nd place platform.

I ended up having a great comment section conversation with Alan about some issues with Conversion Optimization in the local search sphere and realized that the dialogue needs to be opened to the search community as a whole for discussion.

The list below contains the 4 hardest things about tracking and optimizing conversions for local search. I would love feedback in order to come up with some of the best possibl [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/DAk-d2VPoXA/
Date : 2010-08-26 15:30:49
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