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Search Conferences Getting Mobilized

Mobile in recent years has been a sort of side panel at search marketing conferences but here in mid 2010 I feel for the first time it has been truly welcomed as a full fledged participant.

I just completed a short week of bi-coastal search conferences, Affiliate Summit East in New York City & SES in San Francisco, speaking on mobile search as the interest from the audience was well beyond that of any mobile sessions I have been at previously.

Before mobile seemed to be just a curiosity in search but now webmasters are looking at the vast increase in traffic mobile is producing and want action items to further tap into it.

I believe this is now happening, in no small part, to Android becoming a dominant player in the mobile space this year.

At Affiliate Summit the interest was more about how to monetize your mobile presence, by not  just exploring the ad platforms offered by Google Mobile Ads, iAds & Jumptap but also what appears as a great affiliate mobile [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/aKGTfp1uthI/
Date : 2010-08-26 15:06:02
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Author : Search Engine Journal

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