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Time for another look at TrustRank concepts

How well do you know your neighbours

There is a concept that folks don’t really seem to talk about as much as they once did and I think it is time we did. And that is; TrustRank. What is it? Well, essentially it is the concepts surrounding inter-linkage of different websites. If we take it to the simplest level it goes something like this;

Generally good websites link to other good websites and bad websites do the same

This was, in many ways, one way to gauge authority and combat spam. Theory goes that a quality website isn’t going to be linking to a spammy site and a spammer won’t share PageRank with sites they don’t own… and will generally link to their other spam sites (or mates).

One of the things we saw during the whole ‘sculpting’ hub-bub back in June of 09, was that Google has somehow lost face in terms of mixed messages and backwards compatibility. Everyone remembers the ‘Page scultping doesn’t work anymore‘ [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/1UFs9JpLoKY/
Date : 2010-08-26 22:37:18
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Author : Search Engine Journal

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