SEO light

Pay Per Fan: What Big Brands Are Paying For Facebook Fans

Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons).

Cost Per Fan Is No Big Surprise

When you step back, it makes sense:

• Many companies operate on a cost per action basis to get emails… fan bases are the social media analogue of email lists.
• Companies have been acquiring emails, downloads, real estate leads and more via pay per click and SEO for years. There’s always a cost per action target and value associated with these efforts.

Acquiring contacts is a business goal. The ultimate goal is ROI through some sort of sale, but the first milestone is building a distribution list or audience. As long as those fans are relevant, you can get ROI in the next step of the social marketing process.

What’s a Fan Worth?

The value of these fans depends on how much money you make from them down the road. On Facebook, if you don’t engag [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/mQyD-YX0JGg/
Date : 2010-08-31 15:46:38
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Author : Search Engine Journal

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