SEO light

Testing the Water with Link�Bait

In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content will become “viral” and in turn, acquire a significant amount of links. Link bait has been around for years and although tactics and forms have changed, the fundamental concept has remained the same.

One of the most recent and innovative examples of an effective link bait campaign was the girl who quit her job on a dry erase board and called her boss out for playing too much Farmville. For its general awesomeness, the article spread like wildfire over a period of several days and according to Yahoo Site Explorer has generated over 30,000 inbound links. As many of us found out after the fact, it turns out the whole thing was a hoax cleverly pulled off by TheChive.com.

As many know, link acquisition can be a long and arduous process. Reaching out to relevant sites one by one and requesting links can be painstaking. Buying links can actually hurt you [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/BQQ-TzClf-4/
Date : 2010-08-31 15:19:12
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Author : Search Engine Journal

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