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Advertisers, Begin Your Account Transitions

You’ll be ready for the expected October move of Yahoo! Search ad serving to adCenter

Last week, we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition which we expect to start mid-October. We encourage you to transition your account before the ad serving transition begins, so that you are ready to reach more than 159 million searchers in the U.S. and 15 million searchers in Canada* on Yahoo! Search, Bing and our partners.

Start your account transition now Beginning today, you may log in to your Yahoo! Search Marketing account and initiate your transition to Microsoft Advertising adCenter. We’ve created a detailed Transition Checklist that you should review now, to help ensure that you’ [...]
URL : http://www.ysmblog.com/blog/2010/08/31/advertisers-begin-your-account-transitions/
Date : 2010-08-31 18:37:00
=> Read the news.

Author : Yahoo! Search Marketing Blog

Official blog from the Yahoo's online advertising program.
http://www.ysmblog.com/blog

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