Search Recipe for�Success

I love to cook and I love to eat. Whether it’s on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece.

The world of online marketing and, by extension, search marketing is like a giant recipe. You’ll hear lots of people making claims that you don’t need paid search if you are investing in SEO or vice versa. Just like ingredients of any good recipe, paid search and organic search work together to create a masterpiece. Let me share with you my favorite recipe for success:

Search Recipe for Success

Identify the keywords you hope to target. The most important element of any search campaign is choosing the right keywords to spend your time, energy, and money on.

Create campaign elements. Build landing pages, write content, and create Adwords and adCenter campaigns.

Create a test plan. Despite the fact that I’ve not seen a scenario [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/LCSrylA5c_0/
Date : 2010-09-01 15:49:33
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Author : Search Engine Journal

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