Title: Back in the Olden Days of PPC

When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning traffic … walking up the hill both ways with a pack of wolves following you. And then you had to find a power plug at Starbucks!

Okay, so not really. But that is what you will hear a lot of old timer PPC people like me saying recently. Now that the Granddaddy of PPC has bowed out … well the great grandchild bowed out (Yahoo Search Marketing, aka Overture, aka GoTo), we are all grumbling. AdWords has ONE major competitor, and they are trying to keep up, but still not there. I am a big fan of AdWords, but things have been rather annoying lately. When I asked Twitter what this column should be, these were the responses:

There is a lot of sentiment here that someone should be listening to (bot [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/Y9RigodcaoA/
Date : 2010-09-01 15:27:23
=> Read the news.

Author : Search Engine Journal

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