SEO light

The Four P?s of (Search) Marketing

Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose.  Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit.

P Number 1:  Product

The end-result.  In the Internet world, we’ll call this the user’s interaction with the website being promoted.  I want to look at it this way for sake of including all types of websites, not just ecommerce sites.

This is where conversion fits into the marketing mix.  There’s no sense in wasting link building efforts or on page optimization work if the end result of this leads the user to a junky place.  So many clients want their pages to be at the top of the SERPs, yet aren’t willing to make changes to their website that make them worthy of high rankings.

P Number 2:  Price

How much do you spend on your website and it’s promotion?  The numbers that float b [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/ibRMLZR36EY/
Date : 2010-09-02 15:10:17
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Author : Search Engine Journal

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