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Richard Petty Driving Experience puts Conversion Optimizer in High Gear, winning the Conversion Champion Challenge

Back in June, we announced the Conversion Champion Challenge, a contest to help motivate you to get your conversion rates in shape for summer. Many of you embraced the challenge - with increased profits to show for it! However, one advertiser stood out among the rest as the true Conversion Champion. We’re delighted to invite Elliott Antal from Richard Petty Driving Experience, to the Google Headquarters in Mountain View, CA, to spend a day with the Google Conversion team. Elliott told us a bit about his journey to the finish line: “The Conversion Champion Challenge was the perfect opportunity [for Richard Petty Driving Experience] to try some new tools in regards to our paid search marketing. Richard Petty Driving Experience is the world's largest provider of NASCAR ride and drive entertainment and the exclusive stock car experience at premiere tracks such as Daytona International Speedway, Las Vegas Motor Speedway, and Walt Disney World Speedway. A conversion for Richard Petty Drivi [...]
URL : http://feedproxy.google.com/~r/blogspot/ATHs/~3/5clymWnjZMI/richard-petty-driving-experience-puts.ht
Date : 2010-09-02 12:56:00
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Author : Inside AdWords

Google's official blog for news, information and tips on AdWords. AdWords is an online advertising solution.
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