SEO light

Rich snippets: testing tool improvements, breadcrumbs, and events

Webmaster Level: AllSince the initial roll-out of rich snippets in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to improve their listings in search results. When webmasters add markup using microdata, microformats, or RDFa, Google is able to understand the content on web pages and show search result snippets that better convey the information on the page. Thanks to steady adoption by webmasters, we now see more than twice as many searches with rich snippets in the results in the US, and a four-fold increase globally, compared to one year ago. Here are three recent product updates.Testing tool improvementsDespite the healthy adoption rate by webmasters so far, implementing the rich snippets markup correctly can still be a major challenge. To help address this, we’ve added new error messages to the rich snippets testing tool to help you better identify and fix any problems with the markup.URL : http://feedproxy.google.com/~r/blogspot/amDG/~3/h8Iv_bD1TVw/rich-snippets-testing-tool-improvements.
Date : 2010-09-02 18:57:00
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Author : Google Webmaster Central

Official news on crawling and indexing sites for the Google index.
http://googlewebmastercentral.blogspot.com/

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