Why Brand and Reputation Management SEO are the Way Forwards

If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP’s for variations of their brand names, they would literally laugh me out of the room.

People and big companies have only these last few years got their heads around SEO, they now know that in order to get more traffic, more sales and more revenue, you need to optimise your site and make its targeted keywords appear as high as possible in all the major search engines.

But moving forwards more and more independent SEO’s are going to be jumping onto the scene, as well as this more and more SEO companies opening up shop. So with even more SEO’s and more companies competing for the same term(s) every sector is going to be a battle field, but there are a few options:

  • Optimise for long tail terms and drive traffic through with ranking for quantity terms rather than the quality ones. (Again this will star [...]
    URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/lOre6jOwn4c/
    Date : 2010-09-06 15:00:13
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    Author : Search Engine Journal

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