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Call Analytics Bring Sophisticated New Data, Insights to Search Marketing

Many search marketers have experimented with call tracking and measurement as a way to capture online-to-offline consumer activity and determine which ads and campaigns are generating calls. But there has also been debate about whether unique phone numbers required by call tracking harms SEO especially for local advertisers. Some new developments in the field make [...] *** Read the full post by clicking on the headline above ***

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URL : http://feeds.searchengineland.com/~r/searchengineland/~3/GE7Y1hAIIeY/call-analytics-bring-sophistica
Date : 2010-09-08 15:08:08
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Author : Search Engine Land

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers.
http://searchengineland.com/

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