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Yahoo! Scientists Explore the ?Three Dimensions of Search?

Ever wondered if searches for topics such as “stock quotes” are made mostly by people from a high income bracket? Or whether it’s only young people who search for “miley cyrus”? Web search engines serve millions of people worldwide – yet, we know very little about who is searching for what, and how they are searching.  In a study, recently presented at the WSDM conference in Hong Kong, two Yahoo! research scientists paint a detailed picture of the data behind web search. 

Their study addresses the three dimensions of search: “who” is searching, “what” they are searching for, and “how” they are choosing to search. 

• The “who” dimension uses demographic properties, such as gender, age, income and education level to obtain anonymous, aggregate estimates, based on user-provided registration data, and by crossing user-provided zip codes with census data.  
•  For the “what” people are searching [...]
  URL : http://feedproxy.google.com/~r/YahooSearchBlog/~3/8ZshKzS-2_k/
  Date : 2011-02-25 15:40:34
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  Author : Yahoo! Search Blog

  Official Yahoo's blog, provides news and information about indexing and this search engine.
  http://www.ysearchblog.com/
  

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