SEO light

Why Link Bait is Not a 4-Letter�Word

Ok, clearly for those who can count, link bait is actually 2, 4-letter words. But for some people out in web-land it’s become a dirty, almost derivative, term. I’m pretty sure though, that’s mostly because the word is so abused. Link bait isn’t everything we publish; link bait is a specific kind of content that is meant to draw a lot of attention to a site when it’s released. Link bait can be a beautiful thing when it’s done right. But other times it can make you want a shower.

Some people will just stoop to any depth to get links. They will create controversy, or expose others weaknesses in the hopes of benefitting from it. And they do. And everyone else sneers and calls their efforts mere “link bait”. Content that panders to negative emotions, makes inflammatory statements and goes only for shock value is, unfortunately, a class of link bait. But it’s an ugly one and it’s only part of the entire picture.

Like a secret in a game of telephone, the essence of gr [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/Rn3IlMu7d-k/
Date : 2011-05-30 16:00:31
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Author : Search Engine Journal

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