SEO light

Creating a Link Building Dashboard

If you are actively building links as part of your SEO efforts, you are probably tracking your metrics, but are your metrics helping you? You should be actively watching KPI’s to ensure your link building is heading in the right direction. This begs two questions two questions: What KPI’s do I track and how do you record these metrics so that they are actionable?

The second question is pretty easy – you should be tracking your KPI’s in a dashboard. This is great because it allows you to see trending data for your important metrics that should be shaping your link building efforts. I have made a link building dashboard template that you can download here.

So what metrics should you be tracking? You should be watching KPI’s that indicate the results of your efforts so that you can reshape your link building efforts as needed. The following are the metrics that I track, as they impact how I focus my time:

Total Links

This is pretty straightforward – How many ext [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/oLZa8YFMffI/
Date : 2011-05-31 16:04:46
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