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Shifting From SEO To SFO (Search Female Optimization) In Your Email Marketing

A recent study by Bovitz Research Group in conjunction with AOL identified the factors which influence female users in their reading and sharing of online content. Many of the findings may surprise some SEO-centric marketers as in the midst of the social media revolution, the study proves that email remains the undisputed number one sharing method among females of all ages.

The key to catering to this vastly important market is transitioning from the practice of SEO to the mastery of SFO (Search Female Optimization) in your email marketing campaign strategies.

Women from all demographic sectors prefer to share via email

Conventional wisdom would assume that with the widespread advent of social networking, this new paradigm would have become women’s primary means of sharing information with their social circle. The reality is diametrically opposite to the perception, as the Bovitz AOL study proved that women use email to share information with their network of friends and [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/S0ewERjjFGM/
Date : 2011-06-02 14:59:34
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Author : Search Engine Journal

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