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Facebook Marketing: No Search Intent? No Problem

I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it isn’t profitable.

I wouldn’t be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO guy is either uninformed, or so vested in Google remaining the King Kong of Internet Marketing (too late, it’s already been dethroned) that he is immune to the truth. “My mind is made up! Don’t confuse me with the facts!”

But on the off chance that this hasn’t already been well communicated to the search marketing community, let me explain how Facebook marketing is as good or better than search marketing.

The Limitations of Search Intent

Yes, I understand… if I sell shoes and someone searches for “buy shoes” or “buy prada shoes”, that’s going to be a pretty high ROI keyword if I don’t screw [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/hChbq9EZzuA/
Date : 2011-06-02 15:54:41
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Author : Search Engine Journal

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