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Google, Bing, and Yahoo! Unroll Markup Project

You know how dogs and cats really don’t get along? Do you know who’s even worse than cats and dogs? Bing and Google. There are times when I’m pretty sure one or the other is literally trying to bite the other’s head off. Take, for example, the forceful statements from Google which stated that Bing was cheating by stealing Google results, or Microsoft’s repeated statements that Google is using outmoded formats for search. It’s a little surprising, then, to see Bing and Google work together – along with Yahoo! representatives – for a collaborative project. That project is schema.org, a markup education and standardization resource for webmasters.

Data markup is a tool used to provide rich data in the search sites, with examples including reviews, recipes, and events that you can see and interact with directly from the SERP. The search engines have used independent versions of markup for their search sites and have provided some resources for webmasters who want [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/BVnJvgiYX-k/
Date : 2011-06-02 21:29:44
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Author : Search Engine Journal

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