SEO light

What's happened in SEO yesterday ?

International news and links from various and strongly selected authors about SEO and search engines actuality.
Click the title in order to see a snippet of the news.

• 23:26, Yesterday - CEO Eric Schmidt Creepily Portrayed in Consumer Watchdog’s New Anti-Google Ad

  On a 540-square-foot jumbotron in Times Square an ad by Consumer Watchdog, a nonprofit consumer advocacy organization, is playing 36 times a day. The subject of this giant advertisement? Google’s invasion of the public’s privacy. The video por
  => CEO Eric Schmidt Creepily Portrayed in Consumer Watchdog’s New Anti-Google Ad, Full snippet.

  => Read more on feedproxy.google.com
• 23:01, Yesterday - SearchCap: The Day In Search, September 2, 2010

  Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad When I search for [mortgage rates] in Google, I am pr
  => SearchCap: The Day In Search, September 2, 2010, Full snippet.

  => Read more on feeds.searchengineland.com
• 22:48, Yesterday - Yahoo Search Gives Users Geographically Relevant Suggestions

  Yahoo Search blog announced today that it is introducing a new Search Assist that is enhanced with the ability to provide users with geographically-closer suggestions as you are typing. This new feature is suppose to help searchers save a little time whil
  => Yahoo Search Gives Users Geographically Relevant Suggestions, Full snippet.

  => Read more on feedproxy.google.com
• 21:43, Yesterday - Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad

  Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four. Below is an example from a search for [mortgage rates] in Google: As you can see, there are fo
  => Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad, Full snippet.

  => Read more on feeds.searchengineland.com
• 20:19, Yesterday - SVG Files and Documents Are Now Indexed by Google

  Google has announced that they are now going to be indexing SVG documents and files. SVG (Scalable Vector Graphics) is an XML-based graphics format specifically for vector graphic, both dynamic and static and graphics can be made and edited in any text ed
  => SVG Files and Documents Are Now Indexed by Google, Full snippet.

  => Read more on feedproxy.google.com
• 19:56, Yesterday - Consumer Watchdog Airs Anti-Google Cartoon At Times Square

  A Consumer Watchdog group is airing a cartoon that is named “do not track me.” The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt
  => Consumer Watchdog Airs Anti-Google Cartoon At Times Square, Full snippet.

  => Read more on feeds.searchengineland.com
• 18:57, Yesterday - Rich snippets: testing tool improvements, breadcrumbs, and events

  Webmaster Level: AllSince the initial roll-out of rich snippets in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to improve their listings in search results. When webmasters add markup using microdata, microforma
  => Rich snippets: testing tool improvements, breadcrumbs, and events, Full snippet.

  => Read more on feedproxy.google.com
• 18:37, Yesterday - SMX East: Possibly Our Best Yet

  Still wondering whether to attend SMX East in New York on October 4-6? You can get a great overview of what to expect from the show from SMX East: A Personal Tour By Danny Sullivan, where Danny talks about the content and structure we’ve developed f
  => SMX East: Possibly Our Best Yet, Full snippet.

  => Read more on feeds.searchengineland.com
• 18:17, Yesterday - How To Use Social Media Monitoring Tools For Outreach Marketing

  Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to off
  => How To Use Social Media Monitoring Tools For Outreach Marketing, Full snippet.

  => Read more on feeds.searchengineland.com
• 18:00, Yesterday - AdWords Editor 8.0.1 for Windows and Mac

  In order to make it easier for you to manage your account and take advantage of location extensions, we’re releasing a new version of AdWords Editor, 8.0.1, for Windows and Mac. AdWords Editor 8.0.1 now supports location extensions, our new and improved
  => AdWords Editor 8.0.1 for Windows and Mac, Full snippet.

  => Read more on feedproxy.google.com
• 17:52, Yesterday - Happy 2nd Birthday, Google Chrome!

  Two years ago, Google launched Google Chrome – a browser based around the open-source program Chromium. Today, the latest version of the browser was released making it the sixth version to date. Google reports that today Chrome is now three times fa
  => Happy 2nd Birthday, Google Chrome!, Full snippet.

  => Read more on feedproxy.google.com
• 16:08, Yesterday - 30 day challenge update: meditation!

  It’s time for an update on my 30 day challenges. Here’s what I’ve done the last few months: June: I didn’t respond to email after 10 p.m. and I read the New Testament of the Bible. Both were interesting in different ways. It turns
  => 30 day challenge update: meditation!, Full snippet.

  => Read more on feeds.mattcutts.com
• 16:04, Yesterday - Your Daily, Weekly & Monthly Paid Search Routine

  Now that you have your paid search account up, running, and are able to pull basic reports, it’s time to start setting up your schedule for handling all of the various tasks required to truly steward a successful SEM program. The amount of work you’l
  => Your Daily, Weekly & Monthly Paid Search Routine, Full snippet.

  => Read more on feeds.searchengineland.com
• 16:00, Yesterday - Yahoo! Search Serves Suggestions Closer to You

  We’re making Search more intuitive by taking user context and applying it to the search experience. Today we are introducing an enhanced Yahoo! Search Assist, providing suggestions geographically closer to you as you type your query.  Sitting here in o
  => Yahoo! Search Serves Suggestions Closer to You, Full snippet.

  => Read more on feedproxy.google.com
• 15:52, Yesterday - Google and AOL Renew and Expand Long-Time Search Partnership

  After almost a decade of being in a search partnership, Google and AOL have announced this morning that they have come to a five-year contract renewal and expansion agreement. With this partnership, Google will continue to power AOL’s searches in a
  => Google and AOL Renew and Expand Long-Time Search Partnership, Full snippet.

  => Read more on feedproxy.google.com
• 15:45, Yesterday - Why Small Advertisers Can’t Use Adwords Anymore!

  Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 –
  => Why Small Advertisers Can’t Use Adwords Anymore!, Full snippet.

  => Read more on feedproxy.google.com
• 15:33, Yesterday - Google Opens Local Shopping Merchant Details

  The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products. Google said this is still a limited beta program, which was first announced in March
  => Google Opens Local Shopping Merchant Details, Full snippet.

  => Read more on feeds.searchengineland.com
• 15:23, Yesterday - AOL Extends Google Search Deal: 5 More Years

  AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic and paid search results. The deal also added in that Google will power search on mobile search, in mobile apps
  => AOL Extends Google Search Deal: 5 More Years, Full snippet.

  => Read more on feeds.searchengineland.com
• 15:10, Yesterday - How to Easily Install Twitter Testimonials on Your Blog

  A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the brand (and thus makes it “friendlier”); This
  => How to Easily Install Twitter Testimonials on Your Blog, Full snippet.

  => Read more on feedproxy.google.com
• 15:10, Yesterday - The Four P’s of (Search) Marketing

  Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose.  Optimizing your efforts can get a little confusing, so look to the traditional Marketing
  => The Four P’s of (Search) Marketing, Full snippet.

  => Read more on feedproxy.google.com
• 13:13, Yesterday - Apple vs. Google Part Deux: Social Networks And The “Battle For The Living Room”

  Most of Apple’s announcements yesterday were anticipated. Still there were a few surprises; for example the specifics of the iTunes-based social network Ping, as well as the pricing of Apple TV 2.0 ($99). Apple pre-empted Google to some degree with
  => Apple vs. Google Part Deux: Social Networks And The “Battle For The Living Room”, Full snippet.

  => Read more on feeds.searchengineland.com
• 12:56, Yesterday - Richard Petty Driving Experience puts Conversion Optimizer in High Gear, winning the Conversion Champion Challenge

  Back in June, we announced the Conversion Champion Challenge, a contest to help motivate you to get your conversion rates in shape for summer. Many of you embraced the challenge - with increased profits to show for it! However, one advertiser stood
  => Richard Petty Driving Experience puts Conversion Optimizer in High Gear, winning the Conversion Champion Challenge, Full snippet.

  => Read more on feedproxy.google.com
• 11:35, Yesterday - A Global Greeting

  Members of the AdSense team from all over the world say hello from Mountain View, CA!Posted by Katrina Kurnit - Inside AdSense Team
  => A Global Greeting, Full snippet.

  => Read more on feedproxy.google.com
• 11:24, Yesterday - What's New in Google Chrome 6?

  Google released the first stable build for Chrome 6. The new version has a simplified user interface: there's a single menu, the "go" button has been removed, the browser no longer shows "http://" in the address bar, the bookmark button has been moved to
  => What's New in Google Chrome 6?, Full snippet.

  => Read more on googlesystem.blogspot.com
• 10:13, Yesterday - Google Tests a New Navigation Bar

  Google tests a tweaked user interface for the navigation bar. The experiment removes link underlining, changes the background color when you mouse over a link from the navigation bar and adds an icon for the settings menu.
  => Google Tests a New Navigation Bar, Full snippet.

  => Read more on googlesystem.blogspot.com
• 09:20, Yesterday - Back to the future: two years of Google Chrome

  (Cross-posted from the Google Chrome Blog)Watching the 1985 classic Back to the Future last night, I was struck by how much things can change with time. The main character Marty McFly travels 30 years back in time, only to find that his house hadn’t bee
  => Back to the future: two years of Google Chrome, Full snippet.

  => Read more on feedproxy.google.com
• 02:27, Yesterday - Testing of Google Maps’ “Sponsored Icons” Comes to the U.S.

  Google is in the beta testing stages of what they are calling “sponsored map icons” which will appear on Google Maps. These icons will show specific brand icons on the maps instead of just the generic ones and as of right now this new feature
  => Testing of Google Maps’ “Sponsored Icons” Comes to the U.S., Full snippet.

  => Read more on feedproxy.google.com
• 02:19, Yesterday - Digg Names Long-time Amazon Exec, Matt Williams as New CEO

  Back in April Digg CEO Jay Adelson announced he was stepping down and leaving the company. Today, Tech Crunch confirmed that they have hired Matt Williams, long time Amazon executive, has his replacement. Williams has worn many hats at his over a decade
  => Digg Names Long-time Amazon Exec, Matt Williams as New CEO, Full snippet.

  => Read more on feedproxy.google.com
• 00:20, Yesterday - Social Sharing Architecture on Ping, Apple's Music Social Network

  Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today?Click to read the rest of this post...
  => Social Sharing Architecture on Ping, Apple's Music Social Network, Full snippet.

  => Read more on feeds.searchenginewatch.com